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US Herb Market, 2012

In the U.S., sales of herbal supplements increased more than 3% in 2010, reaching more than $5 billion, according to a new report published in HerbalGram, ABC’s quarterly journal.

The driving force behind these sales figures are the estimated 77 million Baby Boomers, many desiring to stay healthy and fit well into old age. “Menopause for women, prostate for men and cardiovascular health,” are some of the concerns compelling consumers to reach for botanical remedies, according to ABC’s Mr. Blumenthal.

It’s no surprise that botanicals addressing age-related health concerns topped the U.S. sales charts in 2010. In the food, drug and mass market, botanicals that experienced the biggest sales increases included black cohosh, with 14% growth, cranberry, which rose 15%, and ginger, which increased 17%, according to SymphonyIRI Group, Chicago, IL.

Fourteen percent, 15% and 17% growth are impressive sales increases in any market, and particularly telling when these numbers appear during a recession. Overall sales in this channel increased more than 6%. The top-selling single herbs in dollar sales were cranberry, saw palmetto, soy, garlic and ginkgo, SymphonyIRI said in its report.

Botanicals that experienced some of the largest increases in sales in the natural channel included, resveratrol, with 11% growth, stevia, which increased 12%, and turmeric, which grew 11%, according to SPINSscan data.



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